What's the Next Big Trend in Web Marketing?
We have seen a constant increase in web marketing trends over the past few years. If time travel was possible, marketers would fast-forward to the next year to find clues about what's coming up in web marketing.
We still live in the age of predictions, so in this article, we are going to discuss what will be the next big trend in web marketing.
The Top Web Marketing Trends for 2023
The Metaverse, also known as a virtual reality world, is currently owned by Meta (Facebook). It is a digital universe in an unknown place where virtual and augmented realities interconnect to create an interactive environment.
It seems that having a digital representation (or avatar) of yourself in a future world that allows you to do whatever you want is a lot like video games.
Because of the network of virtual universes and realities, companies can make social trades. Today's digital marketers have found a way to fill this void and create new forms of web marketing using Metaverse.
Digital assets can be traded as tradeable tokens. Each Non-fungible Token (NFT) is uniquely marked with a token that identifies it to be yours while being original and unique. NFTs are not only being used in art and technology but also for marketing.
High-end companies like Adidas and Marriott have used NFTs for web marketing strategies. NFTs will become a more powerful marketing tool that can open up new opportunities and growth.
3. Social Commerce
Social commerce is a growing trend. US, China and many other developed countries already have billion-dollar social commerce businesses, while India is just starting. Social media platforms allow brands to promote their products so that the public can buy them immediately from their website or online shopping apps.
Social commerce has become the most important marketing trend in the digital age. It has also reduced the time it takes to make a purchase, and users can buy anything with just the click of a button.
4. Voice Search
A study found that 55% of teens use voice search everyday. As evidenced by today's widespread adoption of technology among youth, voice search is set to grow in popularity over the next few years.
Voice search is a feature most people used in 2014 to access their smartphones. Smart speakers are also becoming more popular. 20% of households have purchased Alexa and Google Home smart speakers. People's acceptance of voice-controlled devices signifies that this new way of doing things is here to stay.
Google has announced that voice search has a 95% accuracy rate for the second consecutive time. Improved search precision has made voice search easier to use. The process is now more personalised and appealing, as it's easier to use your voice for results and more precise to match what you want.
It is expected that half of all internet sales will be made via voice results by 2023. There is a staggering $40 billion of untapped potential for digital marketers. Because of that, many developers are making their websites compatible with voice search.
5. Programmatic advertising
Programmatic ad buying refers to the purchase of software for digital advertisements. Programmatic advertising allows advertisers to target their intended audience, and is based on AI. This type of advertising will become a mainstream advertisement source because Google and Apple are cracking down on websites and app cookie sharing that force users to share their data with companies.
Automation can lead to higher conversion rates and lower client acquisition costs in the long term. Real-time bidding allows for more targeted and quicker buying of ads.
6. Automated and personalised email marketing
Automated and personalised email allows marketers to send personalised emails to their audience. These emails can include promotions and product discounts.
An email has been the most trusted digital marketing channel. You can send promotional emails to your customers to inform them about company achievements or upcoming sales. Personalised emails are a great way to get your customers' attention again and build a stronger consumer base.
7. AI in Marketing
Artificial Intelligence (AI) has caused quite a stir lately. Many people are speculating about how AI is going to take over humans. 60% of internet users can have their questions answered by an AI Chabot. This is possible because of the recent evolution in AI that allows AI to answer questions with minimal issues.
Artificial Intelligence, which is used on many social media platforms, helps us stay engaged for longer.
An AI programme can identify patterns in large amounts of data and find the best-performing topics or fields. Programmers can then modify the results significantly by letting the AI use the best methods it finds, thanks to its ability to learn.
Web marketing allows customers to have better products and allow marketers to market and advertise their products properly, which improves users' experience. Knowing the latest web marketing trends as we enter the next year is important.
Contact EWM for the latest digital marketing and web development solutions.