How To Rank Your Website on Google
For those who might not be as familiar with the field of SEO, this part primarily consists of the fundamentals of SEO. If you want to rank, be sure to check these options:
Choose sensible keywords
You must first and foremost be aware of the keywords you want to rank for.
Of course, you want to appear in search results for keywords used by your target clients. These are keywords, and to determine which of these are feasible for you to rank for, you'll require keyword research tools.
The following variables come into play while choosing the ideal keywords to aim for to rank on Google:
● Volume: The number of times the term is searched each month.
● How difficult it is to rank for that keyword in terms of competition.
● The strength of your domain How simple it will be for you to rank for keywords depends on domain authority. It will be simpler if your website has been around for some time and you have produced high-quality material.
● Relevance: It makes no sense to rank for a term that won't drive relevant visitors to your website.
Examine the keyword intent
The four main categories are informational, commercial, transactional, and navigational keyword intent.
Now, when it comes to SEO, informational intent keywords are your main concern. However, you need to delve further into the specific information that the person searching for that term is looking for, even inside your informational intent keywords.
I was looking for a keyword to target with some screenshots of great websites and features, for instance. I discovered the keyword "website ideas," observed that it received 2900 searches each month, and deemed it ideal. However, when I Googled it, I discovered that the results were for side hustlers looking for their next big thing, not businesses looking for website inspiration.
It won't rank if I use screenshots of my website to target that keyword. However, things change if I search for "website design ideas."
Create extensive content about it
How do you achieve a high Google ranking? Go for long-form, in-depth information about the keyword you're aiming for.
The best example is blog entries, but landing pages can also benefit from this.
For instance, our landing page for the free Website Grader appears on page one for the keyword "website grader." It could appear to have little content at first sight. However, if you scroll down below the fold, you'll uncover a gold mine of text in the form of FAQs.
Make use of on-page SEO
The key to getting a high Google ranking is this. Here is a quick list for you:
Placement of keywords: Make sure your keyword appears organically in the body of your page and in the meta title, meta description, at least two H2s, image file names, image alt text, and the URL.
Add links from at least three additional pages on your website to the page you are linking to internally.
External linking: Place 1-3 links to reliable, pertinent pages on your page.
Keep your meta description between 155 and 165 characters, and emphasize the benefits readers will receive from clicking on your link.
Choose long-tail keywords
Long-tail keywords are an added advantage because they offer chances to appear higher than the top results for broader, extremely high-volume keywords—through the People Also Ask section—and are typically the keywords that hit the sweet spot in terms of volume and competition.
Any page that answers one of those queries after a reader expands will now be ranked higher than Google's #2 result.
For instance, "social media marketing" receives 32K searches monthly (yow). The top two results are WordStream at number one and Sprout Social at number two. The PAA segment, however, sits smack dab amid those two results.
Make your content easily readable
Google is increasingly emphasizing offering solutions rather than just a list of pages (aka, "zero-click search," where users can find the information they're looking for directly on the results page without clicking on any individual result).
This isn't fantastic for those who want to boost website traffic.
Being the source from which Google constructs an answer is the next best thing—and your way to rank higher—but if you can't beat them, join them.
Make your material easy to skim through, as this is the greatest method to optimize for it.
By doing this, Google can pull portions of your material to create results that are more like answers, such as the Featured Snippets, Passage Ranking, and even meta descriptions.
Contact Web Agency Geneva, our leading web development agency, to discover more about our leading Google services.